Privacy policy

Last Updated: November 6, 2026

1. Introduction

At altheriva, we respect your privacy and are committed to handling your personal information responsibly.

altheriva is an online retail brand operated by Nantong Haidan Cross-border E-commerce Co., Ltd.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal information when you visit our website, browse our products, make a purchase, use our online services, or otherwise communicate with us.

altheriva operates this online store and website, including its related information, content, features, tools, products, and services, collectively referred to as the "Services."

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of your personal information, this Privacy Policy will govern those matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the practices concerning your personal information described in this policy.

2. Personal Information We Collect or Process

When we refer to "personal information," we mean information that identifies you or can reasonably be associated with you or another individual.

Personal information does not include information that has been collected anonymously or de-identified in a way that cannot reasonably identify an individual.

Depending on how you interact with our Services, where you reside, and applicable legal requirements, we may collect or process the following categories of personal information.

Contact Information

This may include:

  • Your full name.

  • Email address.

  • Telephone number.

  • Billing address.

  • Shipping address.

  • Other contact details you provide to us.

Financial and Payment Information

This may include:

  • Credit card or debit card information.

  • Financial account information.

  • Payment transaction details.

  • Payment method information.

  • Payment confirmations.

  • Other information necessary to process and verify transactions.

Payment information may be processed by Shopify and relevant third-party payment service providers in accordance with their respective privacy and security practices.

Account Information

If you create an account through our website, we may collect:

  • Username.

  • Password.

  • Account preferences.

  • Security-related information.

  • Account settings.

  • Other information associated with your account.

Transaction Information

This may include information about your shopping and purchasing activities, such as:

  • Products you view.

  • Items added to your shopping cart.

  • Products added to a wishlist, where available.

  • Products purchased.

  • Returns and exchanges.

  • Order cancellations.

  • Previous transactions.

  • Purchase history.

Communications With Us

We may collect information you provide when communicating with our customer support team.

This may include:

  • Customer service inquiries.

  • Order-related questions.

  • Return and refund requests.

  • Product-related questions.

  • Feedback and suggestions.

  • Other communications you voluntarily submit.

Device Information

We may automatically collect certain technical information, including:

  • Device type.

  • Browser type and version.

  • Internet Protocol (IP) address.

  • Network connection information.

  • Device identifiers.

  • Other technical information associated with your device.

Website Usage Information

We may collect information about how you interact with our website and Services, including:

  • Pages and products viewed.

  • Browsing activities.

  • Website navigation patterns.

  • Access dates and times.

  • Interactions with website features.

  • Other usage information relating to your shopping experience.

Where permitted by applicable law, we may also generate certain inferences based on the information described above.

3. Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

We collect information that you voluntarily provide when you:

  • Visit or use our website.

  • Create an account.

  • Place an order.

  • Complete checkout.

  • Contact our customer support team.

  • Submit feedback or inquiries.

  • Otherwise provide information through our Services.

Automatically Through Our Services

Certain information may be collected automatically when you browse or interact with our website.

This may include device information, browsing activities, IP addresses, and other technical information collected through cookies and similar technologies.

From Our Service Providers

We may receive personal information from service providers that help us operate our online store and provide our Services.

These providers may collect or process information on our behalf to support payment processing, website functionality, analytics, customer support, shipping, and other operational activities.

From Business Partners and Other Third Parties

Where permitted by applicable law, we may receive relevant information from business partners or other third-party sources to support our business operations, marketing activities, and Services.

4. How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may process your personal information for the following purposes.

Providing, Personalizing, and Improving Our Services

We use personal information to operate our online store and provide the Services you request.

This may include:

  • Processing and managing purchases.

  • Confirming and completing payment transactions.

  • Preparing and fulfilling orders.

  • Arranging shipping and delivery.

  • Managing customer accounts.

  • Remembering relevant preferences and shopping activities.

  • Processing returns, exchanges, and refunds.

  • Providing order-related notifications.

  • Responding to customer inquiries.

  • Improving website functionality and performance.

  • Providing a more convenient shopping experience.

  • Recommending products that may be relevant to your interests.

Marketing and Advertising

Where permitted by applicable law, we may use personal information for marketing, promotional, and advertising purposes.

These activities may include:

  • Sending promotional emails.

  • Sending marketing messages where permitted.

  • Providing product updates and announcements.

  • Informing customers about promotions and special offers.

  • Displaying advertisements for products or services.

  • Supporting personalized advertising based on relevant shopping and browsing activities.

You may opt out of promotional email communications at any time by following the unsubscribe instructions included in our marketing emails.

Depending on your location and applicable privacy laws, you may also have the right to opt out of certain personal information sharing or processing activities used for targeted advertising.

Security and Fraud Prevention

We may use personal information to protect our website, customers, and business operations.

This may include:

  • Verifying account and transaction information.

  • Supporting secure payment processing.

  • Detecting and investigating suspected fraudulent activities.

  • Identifying unauthorized account access.

  • Preventing illegal or malicious activities.

  • Protecting the security and integrity of our Services.

If you create an account, you are responsible for keeping your login credentials secure.

We recommend that you do not share your username, password, or other account access information with unauthorized individuals.

Communicating With You

We use your personal information to:

  • Respond to customer inquiries.

  • Provide customer service assistance.

  • Communicate order confirmations and updates.

  • Address shipping and delivery questions.

  • Handle return and refund requests.

  • Maintain our customer relationships.

  • Provide other relevant service-related communications.

Legal and Regulatory Compliance

We may process personal information when necessary to:

  • Comply with applicable laws and regulations.

  • Respond to valid legal requests.

  • Cooperate with government authorities where required.

  • Investigate potential violations of applicable policies.

  • Resolve disputes.

  • Participate in legal proceedings where necessary.

  • Protect our rights and legitimate business interests.

5. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our Services, or fulfill other legitimate business purposes, subject to applicable privacy laws.

These disclosures may include the following circumstances.

Service Providers and Technology Partners

We may share relevant information with Shopify, technology providers, and other service providers that perform services on our behalf.

These services may include:

  • Website hosting and technical support.

  • Payment processing.

  • Data analytics.

  • Customer support.

  • Cloud storage.

  • Order fulfillment.

  • Shipping and delivery.

  • Website security and maintenance.

Business and Marketing Partners

We may share certain personal information with business and marketing partners to support promotional activities, advertising, and personalized marketing.

For example, we use Shopify to support certain personalized advertising features that may involve information about your online activities across different merchants and websites.

Our business and marketing partners may process your information according to their own privacy notices and applicable legal requirements.

Depending on where you reside, you may have the right to opt out of the sale or sharing of personal information, or the processing of personal information for targeted advertising, as defined under applicable privacy laws.

When You Request or Authorize Disclosure

We may disclose personal information when you specifically direct, request, or authorize us to do so.

For example, this may occur when information is shared with shipping providers to deliver your order or when you interact with social media features or third-party login integrations.

Within Our Corporate Group

Where applicable, we may share relevant information with our affiliates or other entities within our corporate group for legitimate business and operational purposes.

Legal Requirements and Business Protection

We may disclose personal information when necessary to:

  • Comply with applicable legal obligations.

  • Respond to subpoenas, court orders, search warrants, or other valid legal requests.

  • Protect our rights, property, and business operations.

  • Protect customers and other individuals.

  • Investigate suspected fraudulent or unlawful activities.

  • Enforce applicable agreements, policies, and terms.

  • Address business transactions such as mergers, acquisitions, reorganizations, or bankruptcy proceedings.

We seek to limit personal information disclosures to circumstances that are relevant to the applicable purpose and permitted by law.

6. Our Relationship With Shopify

Our online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our Services to provide, maintain, and improve the e-commerce platform.

Information you submit through our website may be transmitted to and processed by Shopify and other third-party service providers, including providers located in countries outside your country of residence.

This processing supports activities such as:

  • Website functionality.

  • Payment processing.

  • Order management.

  • Customer account services.

  • Website security.

  • Analytics and performance improvements.

  • Other e-commerce services.

We also use certain enhanced Shopify features that may incorporate information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may process personal information collected through your interactions with our store and its broader platform.

For personal information processed by Shopify for these enhanced features, Shopify may be responsible for responding to certain requests concerning your privacy rights.

To learn more about Shopify's privacy practices, please review:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also visit Shopify's Privacy Portal to learn about available privacy rights and choices:

https://privacy.shopify.com/en

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, improve browsing experiences, and understand how visitors interact with our Services.

These technologies may help us:

  • Remember certain preferences.

  • Maintain shopping cart functionality.

  • Support account and checkout features.

  • Understand website traffic and usage.

  • Analyze website performance.

  • Improve website navigation and functionality.

  • Support relevant advertising and marketing activities.

Cookies are small data files stored on your device when you visit a website.

You may be able to manage or restrict certain cookies through your browser settings.

Please note that disabling certain cookies may affect the availability or functionality of some website features.

Where required by applicable law, we will provide appropriate notices and choices regarding cookies and similar tracking technologies.

8. Third-Party Websites and Links

Our website may contain links to websites, applications, social media platforms, or other online services operated by third parties.

If you access these external services through links on our website, please review their privacy policies, security practices, and applicable terms.

We do not control independent third-party websites and cannot guarantee the accuracy, completeness, security, or reliability of their content or privacy practices.

Information you voluntarily share through public or semi-public platforms, including social networking services, may be visible to other users and may be used by those platforms or other third parties according to their own policies.

The inclusion of external links on our website does not necessarily mean that we endorse the content, services, or operators of those websites.

9. Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children who have not reached the applicable age of majority in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the information provided in the Contact section below.

We will review your request and take appropriate steps in accordance with applicable laws and regulations.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

10. Security and Retention of Personal Information

We take reasonable measures to protect personal information collected through our website against unauthorized access, disclosure, alteration, loss, or misuse.

However, no electronic transmission or information storage system can guarantee complete security.

Information transmitted through the internet may not always be secure while in transit.

For this reason, we recommend avoiding unsecured communication channels when sharing sensitive or confidential information.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

The retention period may depend on several factors, including whether the information is needed to:

  • Maintain your account.

  • Provide our Services.

  • Complete and manage transactions.

  • Provide customer support.

  • Comply with legal and regulatory obligations.

  • Maintain necessary business records.

  • Resolve disputes.

  • Enforce applicable agreements and policies.

When personal information is no longer reasonably necessary for these purposes, we will take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable laws.

11. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.

These rights may include the following.

Right to Access or Know

You may have the right to request access to personal information we maintain about you and obtain information about how it is collected, used, or disclosed.

Right to Delete

You may have the right to request the deletion of personal information we maintain about you, subject to applicable legal exceptions.

Right to Correct

You may have the right to request corrections to inaccurate or incomplete personal information.

Right to Data Portability

In certain circumstances, you may have the right to obtain a copy of personal information we maintain about you in a portable and usable format.

Right to Opt Out of Sale or Sharing

Depending on your location and applicable privacy laws, you may have the right to opt out of the sale or sharing of your personal information, as those terms are defined by applicable law.

Right to Opt Out of Targeted Advertising

Where applicable, you may have the right to opt out of the processing of your personal information for targeted advertising purposes.

Managing Marketing Communications

You may unsubscribe from promotional emails at any time by following the unsubscribe instructions included in our marketing communications.

Even if you opt out of promotional communications, we may continue sending necessary non-promotional messages relating to your orders, accounts, transactions, and customer service requests.

Please note that privacy rights are not absolute and may be subject to certain legal limitations and exceptions.

The rights available to you depend on your location and the privacy laws applicable to your circumstances.

12. How to Exercise Your Privacy Rights

If you would like to exercise any privacy rights available to you or have questions about our handling of personal information, please contact us using the details provided in the Contact section below.

You may submit requests concerning:

  • Access to personal information.

  • Correction of inaccurate information.

  • Deletion of personal information.

  • Data portability.

  • Opting out of certain personal information sharing or targeted advertising activities.

  • Other privacy-related matters available under applicable law.

To help us process your request, please provide sufficient information for us to understand your inquiry and identify the relevant information.

Where permitted or required by applicable law, we may take reasonable steps to verify your identity before processing your request.

You may also designate an authorized agent to submit a privacy request on your behalf where permitted by applicable law.

In such circumstances, we may request proof of authorization and may require you to verify your identity directly.

We will review and respond to eligible requests within the timeframes required by applicable laws.

We will not unlawfully discriminate against you for exercising privacy rights available to you.

For information about personal information processed directly by Shopify, you may also visit:

https://privacy.shopify.com/en

13. Privacy Complaints and Appeals

If you have concerns or complaints about how we collect, use, or process your personal information, please contact our customer support team.

We will review your inquiry and take reasonable steps to address your concerns.

Depending on your location and applicable privacy laws, you may also have the right to appeal a decision concerning your privacy request.

Where applicable, you may submit an appeal through our contact information below or lodge a complaint with the relevant data protection or privacy authority in your jurisdiction.

14. International Transfers of Personal Information

Because we use Shopify and other service providers, your personal information may be transferred, stored, or processed outside the country or region where you reside.

These transfers may occur when information is processed by technology providers, payment processors, shipping providers, and other business service providers operating in different countries.

Privacy and data protection requirements may vary between jurisdictions.

Where personal information is transferred from the European Economic Area or the United Kingdom to a country that has not been recognized as providing an adequate level of data protection, we will rely on appropriate legally recognized transfer mechanisms where required.

These mechanisms may include the European Commission's Standard Contractual Clauses or equivalent contractual safeguards approved by the relevant UK authorities.

We take reasonable steps to ensure that international transfers are handled in accordance with applicable privacy and data protection requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, Services, or applicable legal and regulatory requirements.

When changes are made, the revised version will be published on this page with an updated Last Updated date.

Where required by applicable law, we will provide appropriate notice of material changes.

We encourage customers to review this page periodically to remain informed about how their personal information is collected, used, and disclosed.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise any privacy rights available to you, please contact us using the information below.

Brand Name: altheriva

Legal Company Name: Nantong Haidan Cross-border E-commerce Co., Ltd.

Customer Support Email: service@hhhhhii.asia

Phone: +86-513-87229850

Business Address:

Room 705-21, Building 23, Dongsheng Minlian Global Trade Center, No. 219 North Street, Tangzha Town Subdistrict, Chongchuan District, Nantong City, Jiangsu Province, China.

For privacy-related inquiries, please use our customer support email address and include a brief description of your request.

We appreciate your trust in altheriva and remain committed to handling your personal information responsibly.